Advertising Light Beer Essay

Our group decided to focus on light beer that is targeted to mainly college students. Since our clients are college students, we wanted to relate to their preferences of mainly inexpensive beer. We agreed to focus on competitors such as Bud Light, Miller Lite, and Coors Light, who all target mainly college students. According to an online article â€Å"Social Media Overview of Coors light, Bud Light, and Dogfish Head Brewery† Coors Light beer is one of the most popular beer brands in North America. Coors Light’s target demographic appears to be college students. After researching Coors Light’s social media we have learned that they do not update their Twitter page on a regular basis. In fact, their first â€Å"tweet† on Twitter was back in October 2009 that wrote, â€Å"Coors light BC is now on Twitter! This is your home base for the most up to date Coors Light Information, check here for event info and more.† Also, the only official Coors Light Twi tter account is named @CoorsLightBC, created from British Columbia and Canada. The article explains that since the creation of the Coors Light account, the company has only achieved a few over four hundred followers, and only having forty nine tweets. When searching, Coors Light on Facebook, the Canadian website appears, which only has a little over one hundred â€Å"likes† and only posted one picture that did not have an explanation beneath it describing the picture. Coors Light makes it difficult for its company to build brand awareness and drive customer engagement, which social media is greatly used to do. Coors Light’s Facebook page is bare and not informative. Since Coors Light targets their beer towards mainly college students, which most college students have Facebook pages, we feel that this puts Coors Light at a disadvantage. Since they are not updating statuses on Facebook or interacting with Facebook friends, they are not building brand awareness or driving customer engagement through this medium. Bud Light is the â€Å"number one selling beer† in the United States, according to an online article from Social Media Overview. Before researching, our group thought that Bud Light and Coors would be heavily involved with social media. However, we were surprised to see that the two large industries do not rely on social media. Bud Light does not have a Twitter account, however Budweiser does. Although Bud Light does not rely on Twitter to promote its beer, Bud Light is active on Facebook. Our group likes the updated format and timeline that Bud Light’s Facebook page has to offer. The pictures are appealing and they have over thousands of â€Å"likes.† The official website offers a place where you can watch the video ads for Bud Light, which was a good thing to include in the site. It also states at the top of the page that it is the official sponsor of the NFL. In addition, Bud Light Platinum has its own page, which it gives descriptions and other interesting information. For example, Bud Light’s well developed page offers Facebook friends chances to win contests along with other promotions. Our group enjoyed reading status updates on Bud Light’s page that tries to engage conversation with Facebook friends. In addition to Bud Light using Facebook frequently, Miller Lite plays an active role using Facebook to communicate with customers. Miller Lite uses its Facebook page to advertise its products, celebrity endorsements, videos, along with contests also. Miller’s Facebook page is easily accessed through visiting Miller Lite’s home website page. When looking for Miller Lite on Twitter, Miller Lite MX and Miller Lite Panama are the first two to appear, which both are in mostly Spanish. However, both Miller Lite Twitter accounts have over one thousand followers, and tweet consistently on a daily basis. We found it confusing trying to find Miller Lite’s U.S. Twitter page, since the other two accounts were in Spanish we did not find Twitter to be very useful to learn about Miller Lite. The Miller Lite website uses celebrity endorsements such as NASCAR driver Brad Keselowski and there is a button to follow Brad on Twitter. There is also a Miller Lite shop where you can purchase hats, t-shirts, etc online. We liked how they had a place on the website where you can find stores that sell Miller Lite near you and locate them. There was also a video blog with the Miller Lite commercials. Our group has learned that many popular and profitable companies do not frequently update their Facebook or Twitter page. However, being involved with social media can benefit companies greatly by giving them the opportunities to build brand awareness and drive customer engagement Works Cited http://patperdue.com/social-media-overview-of-coors-light-budlight-and-dogfish-head-brewery/ http://www.facebook.com/#!/miller.lite3 http://www.facebook.com/#!/pages/BUD-Light-Platinum/270969619613664 http://millerlite.com/ http://www.budlight.com/age_gate.php http://www.coorslight.com/AgeGate/

Purpose of Social Studies in Schools

What is social studies? * Social studies is the integrated study of social sciences and humanities to promote civic competence. Social studies provides coordinated, systematic study drawn upon such disciplines as anthropology, archaeology, economics, geography, history, law, philosophy, political science, psychology, religion and sociology as well as a appropriate content from the humanities and natural sciences. The goals of social studies 1. Fostering attitudes and identifying values Values are ends or ideas which are held by a person.They are the standards or codes which direct our actions. Attitudes are directly derived from values. Our values determine how we behave, each person or society have different values. The teaching of positive values is important because it teaches children to value themselves and also their environment. Children copies values from the people around them mostly adults. Displaying good attitudes will teach children respect for truth, respect for truth, reasoning, enquire and freedom to make choices. . Developing skills Developing skills helps individual to understanding the world around them and help them to cope with it. This skill helps individuals develop proper problem solving skills. It is important for citizens to have information or fact about where they live and the people in their environment. This will help them to understand major issues in their local, national and global communities. There are two types of skills to be developed, intellectual skills and social skills.The skills of critical thought (intellectual skills) provides for: Grasping the meaning of a statement or action, Separating fact from fiction/opinion, Assessing the relevance of the facts, Assessing the reliability to the facts, Judging whether sufficient information is available, Finding out what factors influence the situation, Recognizing all possible actions that could be taken, Deducting the possible and Deciding which the best solution is. Social s kills are human-relations skills which are needed for effective functioning of a group.They imply a concern for the feelings of others in the group and can be taught effectively by group work experiences which require participants: To cooperate with others to achieve common goals, To practice reaching consensus, To willingly explain and support their viewpoint, To express disagreement in a friendly way, to listen to and seriously consider the suggestions of others, to develop empathy with other people and to develop self-discipline and responsibility 3. Establishing knowledge and understandingEvery person living in a country need to have basic information or facts about the society they live in or in other words the world they live in. This is the background for understanding their own experiences. The learner will acquire strategies to analyze, interpret, create, and use resources and materials. Knowledge and understanding of the past enable us to analyze the causes and consequence s of events and developments, and to place these in the context of the institutions, values and beliefs of the periods in which they took place.Study of the past makes us aware of the ways in which human beings have viewed themselves, their societies and the wider world at different periods of time. There are a few objectives; Use map and globe reading skills, Interpret graphs and charts, Detect bias, Interpret social and political messages of cartoons and Interpret history through artifacts, arts, and media. 4. Promoting social participation Social studies are primarily concerned with preparing citizens who are equipped with the knowledge and possess the skills to participate in affairs of society.In our Jamaican society we have a democratic system, it is important for every eligible citizen to participate in the election of our leader. The knowledge contained in social studies programmes provides pupils with information, develop the understanding they will need to play these roles a adults and to make reasoned and informed decisions. At the same time, the activities and experience provided in the programmes enable the development of a range of values attitudes and skills such as reading and study skills as well as intellectual and social skills.Knowledge, values, attitudes and skills are necessary for active participation in civic affairs. These skills provide the link between knowledge and values and attitudes which make participatory action possible. Justify the place of social studies in the primary school curriculum. Personally I think social studies are out on the back burner too often; more emphasis should be place on this subject area. Social studies help children to develop their identity. The study of individual development and identity will help students to describe factors important to the development of personal identity.They will explore the influence of peoples, places, and environments on personal development. Students will hone personal skill s such as demonstrating self-direction when working towards and accomplishing personal goals, and making an effort to understand others and their beliefs, feelings, and convictions. I believe social studies should be part of the curriculum for the purpose of helping students understand human interactions that occurred in the past, and occurring now, and that are likely to occur in the future.The reasons for these understandings is to help students develop and nurture values that will make it more likely that they will be able to determine for any situation what the right thing is and do it, especially when the right thing is hard to do. Since we live in a society, having a deep knowledge of society helps a person to be a better citizen to any country. For the younger generation to grow up to become humane, it is important that the generation is exposed to different societies.It is necessary to show them differences in lifestyles that people around the world have. Learning how to app ly civic ideals as part of citizen action is essential to the exercise of democratic freedoms and the pursuit of the common good. Through social studies programs, students acquire a historical and contemporary understanding of the basic freedoms and rights of citizens in a democracy, and learn about the institutions and practices that support and protect these freedoms and rights, as well as the important historical documents that articulate them.Students also need to become familiar with civic ideals and practices in countries other than our democratic republic Children need to be exposed to various social aspects of mankind and made to understand the different aspects of social behavior. It is necessary to make children realize their duty towards society. Social studies are an important subject because of its main purpose, creating good citizen. It aims at creating educated individuals who can grow up to be responsible citizen of their nation.The study of social studies intends to build creative, caring and courteous human beings out of children. Teaching our children social studies increase the possibility of their becoming knowledgeable individuals. Teaching them social studies increases chances that they will adhere to ethical and moral values in their life, for positively contributing members of their communities. We want children to gain the ability to become independent in every aspect. We most certainly want children to be knowledgeable about the world they live in.This goal of developing â€Å"good citizen’’ is vast, but so is the impact we as teachers will have on children in adulthood. It is through the teaching of social studies that we can shape our students into citizens worthy of respect. The knowledge contained in social studies provides children with information, develop the understandings they will need to play these roles as adults and to make reasoned and informed decisions. It develops values, attitudes and skills such as r eading and studying, as well as intellectual and social skills.In the early grades, students are introduced to civic ideals and practices through activities such as helping to set classroom expectations, examining experiences in relation to ideals, participating in mock elections, and determining how to balance the needs of individuals and the group. During these years, children also experience views of citizenship in other times and places through stories and drama. By the middle grades, students expand their knowledge of democratic ideals and practices, along with their ability to analyze and evaluate the relationships between these ideals and practices.They are able to see themselves taking civic roles in their communities. The study of people, places, and environments enables us to understand the relationship between human populations and the physical world. Students learn where people and places are located and why they are there. They examine the influence of physical systems, such as climate, weather and seasons, and natural resources, such as land and water, on human populations.They study the causes, patterns and effects of human settlement and migration, learn of the roles of different kinds of population centers in a society, and investigate the impact of human activities on the environment. This enables them to acquire a useful basis of knowledge for informed decision-making on issues arising from human-environmental relationships. Another purpose of this subject is to help children deal with problems. Today’s children are faced with a lot of problems in schools and in their homes. Children are being abused and subjected to domestic violence.Children are in gangs and on drugs. These are some of the challenges children have to deal with in their everyday lives. The ability of problem solving is probably the most important skill any person should have. Children will also be more capable of making wise decisions. Young learners begin by priorit izing their economic wants vs. needs. They explore economic decision-making as they compare their own economic experiences with those of others and consider the wider consequences of those decisions on groups, communities, the nation, and beyond.In the middle grades, learners expand their knowledge of economic concepts and principles, and use economic reasoning processes in addressing issues related to fundamental economic questions. Most people think of history when they think of social studies. History plays a large role in social studies. History examines the forces of change and continuity. Its study enables us to understand the relationship between the present and the past and the mistakes and the triumphs that this world that this world has been through. Students are required to learn about the past in order to provide them with a context for today’s society and current events. As the popular Jamaican term goes â€Å"you have to know where you are coming from to know w here you are going†. History lessons also provide students with valuable role models such as Martin Luther King. These are just some of the importance or social studies in the curriculum. Social studies course work # 1 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2. What is social studies? (3)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3. Identify and discuss the goals of social studies? (12)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4. Justify the place of social studies in the primary school curriculum. (10)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 . Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..

Economics of Singapore and Hong Kong Essay Example | Topics and Well Written Essays - 2500 words

Economics of Singapore and Hong Kong - Essay Example The Asian countries of India, China Korea, Taiwan, Hong Kong, Singapore, Indonesia, and Malaysia are notable examples NICs and their dramatic successes in economic growth have often been referred to as the East Asian Miracle. Other Asian countries like China and India have also achieved successes in economic growth. The 'economic miracle' of these East Asian countries is however not exclusive to Asia as countries in the Americas like Chile, Brazil and Mexico have also achieved appreciably high growth rates in their economies and could thus be referred to as NICs as well. It must be said though the growth rates vary amongst all the NICs and as such some growths may be relatively higher compared to others in other NICs. Countries like China, India Singapore and Hong Kong however standout of the rest due to the rapid nature of their growth within a space of about 30 years. Also, the use of NICs is a matter of definition and as such a country like South Africa that was largely secluded f rom the international economy due to its apartheid policies may now be categorised as an NIC by some, while others may classify it as a developed country. This essay will first conduct a generalised or panoramic view of the features that underlie the development experiences of NICs before undertaking a closer look at the experiences of selected NICs. It must be said that though the development experiences may be very varied, some common cardinal features can be seen in the experiences of all NICs. Most NICs were able to achieve high growth rates by instituting market reforms that favoured exports. (Hamilton 1987) There was also a strong emphasis on value added manufacturing that changed their economies from predominantly agrarian economies into industrial and manufacturing based economies. Increased capital investments from foreign and domestic sources played a key role in the development experiences of NICs and so did the development of domestic corporations that could compete with other foreign corporations both on the domestic market and on the regional or international markets as well. (Bhagwati, 1996) Typical examples are the automotive, steel and ship building companies of Korea. Political leadership also contributed significantly to the high growths in the economies of NICs. As stated earlier, though the 'authoritarian' thesis is a disputed one, the fact that relative political stability pertained in the countries that recorded significant growths in their economies goe s to show that political leadership played a crucial role in the development experience of NICs (Combie, 2000). The next segment of this essay will undertake a closer look at economies of Hong Kong and Singapore."Singapore, a leading trading power and financial centre, is one of the quintets of trillion dollar economies of Asia. Over the past two decades, the government has been kept minimum. Still the Government bodies such as sovereign wealth fund Temasek control corporations responsible for 60% of GDP. The distinguishing characteristic of Singapore's Economy is the low level of corruption, stable prices one of the highest per capita gross domestic products (GDP) in the world. The country has open business environment and one of the

Why do teens use self-injury as a coping mechanism Research Paper

Why do teens use self-injury as a coping mechanism - Research Paper Example It is a fact that as the materialism and modernism are increasing at a fast face all over the globe, the probability of self-injury is also mounting at an astounding pace in the teens. Myriad critical reasons form the bedrock of the self-abusing tendency in teens and a complex and intricate meshwork of crude realities needs to be scrutinized for identifying the major factors. These factors should explain the reason why more and more teenagers are readily seeking refuge in self-injury mechanism. People are oblivious to many distressing realities concerning this issue and this paper is basically an effort to highlight the relation between problems faced by teenagers and increased tendency of self-abusing. Facts and discussion presented in this paper are basically meant to illuminate the reality of the claim that â€Å"more and more teenagers are using self-injury as a coping mechanism because they are unable to relate their aggravated problems to their parents, peers, or teachers beca use of poor self-esteems, low morals, and continuous feelings of guilt and shame.†... It is an unequivocal fact that depression is highly capable of paralyzing one’s thinking, self-assessing, and comprehending abilities. Therefore, one finds oneself eventually trapped in a tight spot where one can neither hear any voice from the outside world that is normal nor translate the inner rushed and psychic emotions that are abnormal into something that could be understood by the people surrounding that person. An increased number of teenagers are selecting self-harm as a way of emotional projection in the hope of coping with horribly bizarre feelings of numbness, shame, regret and for punishing themselves for certain past failures. 3. Inability of parents and teachers to help teenagers increases self-harm incidence: Self-harm is a horrendous and powerful reality that affects all teenagers irrespective of social, racial, ethnic, or economic differences. It is an issue of concern around the globe that what majorly makes most of the distressed and disappointed teenagers seek refuge in self-harm in spite of the presence of parents at homes and teachers at schools. Research suggests that teenagers engage in self-destructive behavior because they find it increasingly difficult to relate their gross problems with their parents as the depression intensifies. With ever-heightening materialistic approach, most of the parents are unable to share more time with their families due to which, teenagers find it impossible to verbally communicate the nature of their problems in the short time their parents spare them. Nearly same is the scenario experienced by such depressed and anguished teenagers at the schools, where owing to increased cultural diversity and number of students, teachers are unable to relate to all the students

Mummy and Painted Cartonnage of an Unknown Woman Essay

Mummy and Painted Cartonnage of an Unknown Woman - Essay Example This can be revealed through the decorative funerary rituals that were done during the time. These practices reveal the fascination and the obsession of the people on immortality. One way through which this can be revealed is through the mummifications and decorations that could be found in museums. One of these beliefs and customs are revealed through the mummy and painted Cartonnage of unknown woman The mummy and painted Cartonnage of unknown woman looking upwards is made up of decorated layers of linen and plaster (The Walters Museum par 1). These are made into a shape of a woman. However, the woman is not known. It was believed that the mummy would sustain the life of the dead woman when it comes back. The mummification contains decorations all over. The mummy also contains a decoration of floral wreath on the wig, a winged scarab beetle and a broad collar (The Walters Museum par 1). The mummy also has decorations that include four men who are standing facing one direction. The f our men represent the four sons of Horus. According to the Egyptian culture, the four sons of Horus are associated with protection. They offer security from any threat. This further reveals the fact that the ancient Egyptians believed on immortality of the soul. This is revealed by the act of providing protection for the dead; in this case who are represented through a mummy. The decorations also include the boat of the funerary deity Sokar. This boat was a sacred one. The sacred boats are very significant to the ancient Egyptian culture. They were usually used when the gods were brought out from their sanctuaries where they processed before the public. The decorations on the mummy of the unknown woman also include a mummy of Osiris who is lying on a funerary bed. This reveals the importance of the god to the dead people. The God of Osiris was important for the protection of the dead. The mummy also contains a decoration of a divine falcon god. The falcon god is among the most impor tant gods of the Ancient Egypt. The divine falcon god is considered as the divine personification of the kinship of Egypt (Nicholson and Shaw 156). The god was also a representation of the god of heavens. In the ancient Egyptian culture, Horus relates to the Egyptian divine kingship. It was representation of the last king who has ever ruled in Egypt. Since the living king was Horus, when he died the new king would usually become the new image of Horus and the dead king would become Osiris (Nicholson and Shaw 185). The decoration on the mummy and painted Cartonnage of unknown woman also contains a short hieroglyphic text, which contains an offering formula. The burial customs that were observed in the ancient Egypt were meant to ensure immortality after death. All the rituals performed were believed to contribute to the immortality of humanity. This was the main reason why they preserved the bodies through mummification. In addition, the dead would be accompanied with the things the deceased would need afterlife. The mummification process usually took a period of 70 days. The internal organs were usually removed from the body after which the body was desiccated using a special kind of salts. The body could then be tied with linen. The latest mummies were also kept inside painted Cartonnage mummy cases. Therefore, the mummy of an unknown woman is more recent since it was made using the latest mummification technology that was used then. According to the ancient Eg

Scaling the Height of Patriarchy. Tambu in the Novel Nervous Research Paper

Scaling the Height of Patriarchy. Tambu in the Novel Nervous Conditions Faat Kine in Kine and Marcia in Dancehall Queen - Research Paper Example Women of Africa and the African diaspora have been through many challenges that include biased cultural practices, gender discrimination, sexism, racism, economic dependency, among others. Their problems always seem to stem from the fact that they are women. This research aims at exploring the condition of Women of Africa and the Africa diaspora and address some of the challenges that these women face and how they managed to pull through. The research focuses on three women: Tambu from Zimbabwe in the Novel Nervous Conditions (1988), Faat Kine from Senegal in the film Kine (1999) and Marcia in the film Dancehall Queen (1997). The research traces their lives and challenges that they have gone through as women and how their determination enabled them to overcome these challenges in a male dominated society. I will use literary and historical texts, articles, journals, critical essays, books/book chapters, newspapers, interviews, films, and news reports to show that although women have been oppressed based on their gender, some of them did not relent. Through the exploration of the struggles and achievements of these women, my research will address the growing concern about the role of women in social, political and economic spheres and greatly contribute to the campaign of empowering women.

Analysis of Men Of Horror Movie Essay Example | Topics and Well Written Essays - 250 words

Analysis of Men Of Horror Movie - Essay Example Although Carl Brashear attains a chance at the navy school, in his New York Times article, Scot proves how education in a racism world does not favor him. His instructor, Billy Sunday, fails him and he ultimately opts to help his parents on the farm. He never despairs in his dream but hopes of success I future. He remains focus in attains his dream position as a master diver. Even when he hurts his leg during his training, he does not use this as an excuse but takes hurt in his mission. The article Jet, present how an aspiring doctor, who later becomes Carl Brashear’s wife, offers to sponsor his education and he uses this opportunity to prove his talent to the nation. However, his efforts do not get approval since another person rejoices his success. This depicts ignorance of the nation and lack of humanity. Despite all destitutions that come in his way, he perseveres and triumphs them all. His instructor ends up having a U-turn in his life. He faces demotion in work due to the success he offers Carl Brashear and ultimately ends up drinking and living a reckless life. In conclusion, although life is full of vicissitudes, an individual has to persist and have hope for the future. Persistence and determination in life are what gives a person the heart and strength to move forward in life. In order to succeed in life, an individual should set a goal and focus on achieving it no matter the consequences or hardships to face. Racial discrimination as a factor that deprives an individual the opportunity of achieving the desired goal should be banned in society.