Marketing of Projects Essay Example

Marketing of Projects Essay The first and one of the critical steps in the project cycle management is the identification and selection process.This is an important stage such that it can affect the whole process including that of sustainability of the project after completion and transferring to operational phase. However, this stage is overlooked in some cases particularly in the process of capturing the actual needs of the beneficiaries. Instead of demand driven approach some donors including international organizations would like to follow supply driven approach. In the actual practice projects should be identified from the perspective of the needs or demand of the beneficiaries whether at community or national levels.Countries need to craft their strategic plans and programs from the point of view of the interest of their people. Donors both bilateral and multilateral including international organizations and non-governmental organizations need to direct their assistance based on the programs of the countr ies which are reflecting the actual needs of their citizens. In other words the assistance of donors should be synchronized with that of the needs of the countries that are clearly shown in the strategic plans of the latter.However, what we see in practice is not similar to that of what has been said. Particularly donations from international organizations tend to focus on the interest of the donors instead of that of the recipients. Many NGOs in developing countries of Africa, for instance, design their own program based on the aim or intention of the resources from donors rather than the needs of the society at large or the community in particular. It does not mean that recipients of funds from donors should not take into account the focus of donation funds.As the recipients have enormous needs to be addressed, then it is imperative to align and match their projects towards the interest of the donors as well. In the world where we have so many poor nations that need to be helped a nd few nations that can help then this is some kind of competition for scanty resources, i. e. funds from donors. Thus there is a need to win the competition by a given nation through adopting a smart strategy. This, among other things, require the strategy of keeping the balance between the donors’ intention of funding and the country’s policy or goals to meet the interest of the society.One of the main reasons for the failure of projects either at early stage of the implementation or not being sustainable after getting into operation stages is low attention given at the project identification and selection stage. I believe that the smart strategy of maintaining the balance between the recipient countries interest and donors fund focus area is not seriously considered during project identification and planning. Therefore, the purpose of this paper is to understand the concepts of Project and Project Cycle Management (PCM) and to critically examine one of the phases of PCM, which is Project Identification.An attempt will be made to identify inherent problems that are commonly overlooked at this stage of project cycle management and to come out with recommendations as part of solutions to the problems. 2. Understanding of Project and Project Cycle Management (PCM) 2. 1 What is project? According to Nicholas, John M. (2001) some of the characteristics that warrant classifying an activity as a project centers on the purpose, complexity, uniqueness, unfamiliarity, stake, impermanence, and life cycle of the activity.Based on these features then project is defined as follows: †¢ A project involves a single, definable purpose, end-item, or results, usually specified in terms of costs, schedule, and performance requirements. †¢ Every project is unique, in that it requires doing something different than was done previously. †¢ Projects are temporary activities. †¢ Projects cuts across organizational lines because they need the skills a nd talents from multiple professionals and organizations. †¢ Projects involve unfamiliarity†¦. posses significant elements of uncertainty and risk. †¢ The organization has something at stake when doing a project. Finally, a project is the process of working to achieve a goal; during the process, projects pass through several distinct phases, called the project life cycle. Westland, Jason (2006): A project is a unique endeavour to produce a set of deliverables within clearly specified time, cost and quality constraints. Projects are different from standard business operational activities as they: †¢ Are unique in nature. They do not involve repetitive processes. Every project undertaken is different from the last, whereas operational activities often involve undertaking repetitive (identical) processes. Have a defined timescale. Projects have a clearly specified start and end date within which the deliverables must be produced to meet a specified customer requirem ent. †¢ Have an approved budget. Projects are allocated a level of financial expenditure within which the deliverables are produced, to meet a specified customer requirement. †¢ Have limited resources. At the start of a project an agreed amount of labour, equipment and materials is allocated to the project. †¢ Involve an element of risk. Projects entail a level of uncertainty and therefore carry business risk. †¢ Achieve beneficial change.The purpose of a project is typically to improve an organization through the implementation of business change. GTZ (1996): A project can be described as a process of providing inputs over a limited period: using the resources provided, activities are conducted and outputs (results) generated, in order to achieve a previously defined impact (the project purpose). We talk of programmes when more than one project in a sector, sub-sector or region are linked together by a clearly defined concept. Projects and programmes are sustain able if the impact continues to have effect.RPRLGSP, May 2009: Project is defined as follows: †¢ Work that is temporary and produces a unique product or service †¢ An intervention to conduct activities, in order to provide assistance, that will allow the ‘users’ to improve their own situation’’ †¢ An undertaking for the purpose of achieving established objectives, within a given †¢ budget and time period’’ †¢ An investment of resources to produce goods or services 2. 2 What is project management? Westland, Jason (2006): Project Management is the skills, tools and management processes required to undertake a project successfully.It incorporates: [pic] Figure 1: Project management components [pic]A set of skills. Specialist knowledge, skills and experience are required to reduce the level of risk within a project and thereby enhance its likelihood of success. [pic] A suite of tools. Various types of tools are used by pr oject managers to improve their chances of success. Examples include document templates, registers, planning software, modelling software, audit checklists and review forms. [pic] A series of processes. Various processes and techniques are required to monitor and control time, cost, quality and scope on projects.Examples include time management, cost management, quality management, change management, risk management and issue management. RPRLGSP, May 2009: PMBOK 2008, defines project management as ‘the application of knowledge, skills, tools and techniques to project activities, to meet specific scope, time, cost and quality goals of projects’. John M. Nicholas (2001): Project management is a system/ contingency approach to organization and management; it applies elements of classical and behavioral management and uses organizational forms and management roles best suited to the unique environment of projects. 2. 3 What is Project Cycle Management?In general we can defi ne Project Cycle Management as a tool that describes the management activities and decision making procedures used during the life-cycle of a project. The following sections show the definition given to PCM in different documents. Lucian CIOLAN –Trainer- EU Project Cycle Management: The project cycle follows the life of a project, from the initial idea through its completion. It provides a structure to ensure that stakeholders are consulted, and defines the key decision, information requirements and responsibilities at each phase so that informed decision can be made at each phase in the life of the project.RPRLGSP, May 2009: The systematic process of initiating, planning, implementing, managing and evaluating projects or programmes is known as ‘Project Cycle Management’, PCM ; it is also defined as an approach in project management used to guide management activities and decision-making procedures during the life-cycle of a project, from the first idea until the last ex-post (afterwards) evaluation. European Commission (March,2002): Project Cycle Management defines different phases in the project life with well-defined management activities and decision making procedures.PCM provides a structure to ensure that stakeholders are consulted and relevant information is available, so that informed decisions can be made at key stages in the life of a project. European Commission (May 1999): The way in which projects are planned and carried out follows a sequence that has become known as the project cycle. The cycle starts with the identification of an idea and develops that idea into a working plan that can be implemented and evaluated.Project Cycle Management integrates the phases in the project cycle so that issues are examined systematically, by means of an approach and methodology which ensures that objectives and issues of sustainability remains in focus. 2. 3What are the phases of the project cycle? Westland, Jason (2006): The project life cycle consists of four phases: Project initiation: During this phase a business problem or opportunity is identified and a business case providing various solution options is defined. Next, a feasibility study is conducted to investigate whether each option addresses the business problem and a final recommended solution is hen put forward. Project planning: This phase involves outlining the activities, tasks, dependencies and timeframes; resource plan; financial plan; quality plan; acceptance plan; and procurement plan. Project execution: This phase involves implementing the plans created during the project planning phase. Project closure: Project closure involves releasing the final deliverables to the customer, handing over project documentation to the business, terminating supplier contracts, releasing project resources and communicating the closure of the project to all stakeholders. [pic]Figure 2: The four phases of the project life cycle GTZ (1996): Categorize Project Cycle in to three phases: †¢ Identification phase-asses outset situation, establish system of objectives †¢ Concept phase-establish project concept, prepare decisions to implement the project †¢ Implementation phase- operationalize planning, implement, adjust and update planning, and terminate project RPRLGSP, May 2009: Typically, the project cycle comprises 6 or more standard project stages, phases or activities, arranged in a logical sequence to accomplish a project’s goals or objectives.Stage 1: Policy setting Stage 2: Project Identification Stage 3: Appraisal Stage 4: Formulation/planning Stage 5: Contracting/ commitment Stage 6: Implementation, monitoring midterm evaluation Stage 7: Final evaluation Lucian CIOLAN(27-29 of September, 2007): The generic project cycle within EC external aid programmes has six phases. [pic] PROGRAMMING: What are the partner’s development priorities and what is the EC’s focus for assistance?During the Programming phase, t he situation at national and sectoral level is analyzed to identify problems, constraints and opportunities which co-operation could address. This involves a review of socio-economic indicators, and of national and donor priorities. The purpose is to identify the main objectives and sectoral priorities for co-operation, and thus to provide a relevant and feasible programming frame-work within which projects can be identified and prepared. IDENTIFICATION: Is the project concept relevant to priority local needs and consistent with EC policy priorities?The purpose of the identification stage is to: †¢ identify project ideas that are consistent with partner and EC development priorities; †¢ assess the relevance and likely feasibility of these project ideas; †¢ under the ‘Programme approach’, prepare a Financing Proposal, or an Identification Fiche for individual projects; and †¢ prepare a financing decision for a Programme of projects, or determine the s cope of further work required during the formulation stage for individual projectsFORMULATION Is the project feasible and will it deliver sustainable benefits? The purpose of the Formulation stage is to: †¢ Confirm the relevance and feasibility of the project idea as proposed in the Identification Fiche or Project Fiche; †¢ Prepare a detailed project design, including the management and coordination arrangements, financing plan, cost-benefit analysis, risk management, monitoring, evaluation and audit arrangements; and †¢ Prepare a Financing Proposal (for individual projects) and a financing decision.IMPLEMENTATION, INCLUDING MONITORING AND REPORTING: Are results being achieved and resources efficiently and effectively used? What corrective action should be taken? The purpose of the implementation stage is to: †¢ Deliver the results, achieve the purpose(s) and contribute effectively to the overall objective of the project; †¢ Manage the available resources ef ficiently; and †¢ Monitor and report on progress. EVALUATION :Were planned benefits achieved, will they be sustainable, and what lessons have been learned? The purpose of evaluation is to:Make an assessment, as systematic and objective as possible, of an ongoing or completed project, programme or policy, its design, implementation and results. AUDIT: Has there been compliance with applicable laws and rules? Are efficiency, economy and effectiveness criteria being met? The purpose of an audit is to: †¢ Assess an activity/subject that is the responsibility of another party against identified suitable criteria; †¢ Express a conclusion (i. e. opinion) that provides the intended user with a level of assurance about the activity/subject being audited.According to the European Commission Manual (March 2002) the six phases of the project including the major documents to be produced and decisions to be made under each phase are summarized in the following table: |Project Cycle |Major Documents |Decision | |Programming |Country Strategy Paper |Priority areas; Sectors; timetable | |Identification |Pre-feasibility study; Project |Which options to study further | | |Identification Sheet; | | |Appraisal |Feasibility study; Draft financing |Whether to draw up major financing proposal| | |proposal | | |Financing |Financing proposal; Financing agreement |To fund | |Implementation |Progress and monitoring reports |To continue as planned or to re-orient | | | |project (mid-term evaluation); about the | | | |need for extension | |Evaluation |Evaluation study |How to use results in future programming | It is possible to summarize the phases of the PCM discussed by different authors as shown in the following format. |Westland, Jason | | | | | | |(2006) | |RPRLGSP, May 2009() |EC (March 2002) |Lucian CIOLAN (2007) | |Stages | |GTZ (1996) | | | | |1 |Project |Identification phase |Policy setting |Programming |Programming | | |initiation | | | | | |2 |Project planning | Concept phase |Project Identification |Identification |Identification | |3 |Project execution|Implementation phase |Appraisal |Appraisal |Formulation | |4 |Project closure | |Formulation/planning |Financing |Implementation | |5 | | |Contracting/ commitment |Implementation |Evaluation | |6 | | |Implementation, monitoring |Evaluation |Audit | | | | |midterm evaluation | | | |7 | | |Final evaluation | | | Furthermore these stages of project cycle presented by different authors can be summarized in three phases.These are Preparation, Implementation and Project Closure Evaluation. 3. Analysis: Project Identification Selection According to Westland, Jason (2006) the project identification and selection of the project cycle is slotted in the Project Initiation Phase. Within the initiation phase, the business problem or opportunity is identified, a solution is defined, a project is formed and a project team is appointed to build and deliver the solution to the customer. Figure 3: shows t he activities undertaken during the initiation phase: [pic] Figure 3: Project initiation activities Develop a business case: The trigger to initiating a project is identifying a business problem or opportunity to be addressed.A business case is created to define the problem or opportunity in detail and identify a preferred solution for implementation. The business case includes: [pic] A detailed description of the problem or opportunity; [pic] A list of the alternative solutions available; [pic] An analysis of the business benefits, costs, risks and issues; [pic] A description of the preferred solution; [pic] A summarized plan for implementation The business case is then approved by an identified project sponsor, and the required funding is allocated to proceed with a feasibility study. Undertake a feasibility study: At any stage during or after the creation of a business case, a formal feasibility study may be commissioned.The purpose of a feasibility study is to assess the likelih ood of each alternative solution option achieving the benefits outlined in the business case. The feasibility study will also investigate whether the forecast costs are reasonable, the solution is achievable, the risks are acceptable and the identified issues are avoidable. Establish the terms of reference: After the business case and feasibility study have been approved, a new project is formed. At this point, terms of reference are created. The terms of reference define the vision, objectives, scope and deliverables for the new project. They also describe the organization structure, activities, resources and funding required to undertake the project. Any risks, issues, planning assumptions and constraints are also identified.Appoint the project team: The project team is now ready to be appointed. Although a project manager may be appointed at any stage during the life of the project, the manager will ideally be appointed prior to recruiting the project team. The project manager cr eates a detailed job description for each role in the project team, and recruits people into each role based on their relevant skills and experience. Set up a project office: The project office is the physical environment within which the team is based. Although it is usual to have one central project office, it is possible to have a virtual project office with project team members located around the world.A project office environment should include: [pic] Equipment, such as office furniture, computer equipment, stationery and materials; [pic] Communications infrastructure, such as telephones, computer network, e-mail, Internet access, file storage, database storage and backup facilities; [pic] Documentation, such as a project methodology, standards, processes, forms and registers; [pic] Tools, such as accounting, project planning and risk modeling software. Perform a phase review: At the end of the initiation phase, a phase review is performed. This is basically a checkpoint to ens ure that the project has achieved its objectives as planned.RPRLGSP (May 2009): Policy Setting precede the project identification stage. Policy Setting is the establishment of the development vision guiding the Local Authority and it includes the strategic planning process whereby the long term direction of the Local Authority is established. Accordingly Project Identification is the stage 2 of the project cycle is Project identification or initiation, where Local Authorities identify projects from an assessment of existing demand for goods or services based on 3 main sources, †¢ The Council’s Strategic Plan/IDP †¢ The annual LASDAP consultations where citizens articulate their needs †¢ Baseline surveys and diagnostic studies to meet special needsThe main practice in Local Authorities however, is to follow their primary mandates in the choice of projects, with additional ‘demand’ projects from LASDAP priorities. This planning is often called Ã¢â‚¬Ë œdemand led planning’ and is often disjointed from the more proactive policy and strategic planning process that has been described in stage 1. The problem with this demand approach is that project feasibility and sustainability is affected because the demands led planning comes with vested interests not matched with an objective appraisal of projects. As a result, LAs invest in a fragmented portfolio of projects that are neither linked to the national plans nor to their own strategic plans.It is important therefore, that at the project identification/initiation stage, LAs choose projects from many alternative ideas or schemes that balance between local demands, strategic priorities, ongoing diagnostics, and research or baseline studies. To determine ‘demand’ projects from communities or stakeholders, 2 key elements are involved; (i) needs analysis and (ii) situation analysis. i) Needs Analysis: Analysing the present actual situation can be ‘problem basedâ €™ or ‘opportunity based’. It concerns identifying the priority problems/ opportunities and their main causes, and identifying the causes that can be addressed by the project intervention.It is essential to understand the resources within the community or from others, that are relevant to tackling the problems. It is important therefore that all many citizens and stakeholder groups get the chance to express the problems they experience and recommend solutions. Discussions, opinions and clarifications by the problem ‘owners’ should be respected. The Manual on Community Participation has elaborate guidelines on how to conduct participatory needs assessment situation analysis. This ensures that ‘ownership’ which is part of the project pre-feasibility is established from people’s needs and requirements. ii) Situation Analysis: Situation analysis concerns identifying the priority problems/ opportunities and their main causes.This is an i mportant factor because people’s desires and assessment of their needs, may be based on ‘symptoms’ of an underlying or situational factor; addressing the symptoms will not solve the problems because the cause and effect have not been properly analysed. A properly planned intervention should therefore combine both needs analysis and situational analysis, based upon a correct and complete analysis of the existing situation. This involves analysing the present actual situation through various methods (transect walk, social mapping, gender analysis etc). The method chosen, can be ‘problem based’ e. g. what are the prevalent problem situations or ‘opportunity based’, e. g. is there an opportunity to serve people with disability?After discussion and clarification by the ‘problem owner’ or people affected by the problem, all opinions should be respected. The aim is to create a picture of reality. The existing situation should be in terpreted according to the views, needs, interests and activities of parties concerned. It is essential that all those involved accept the plans and are committed to implement them. A greater involvement of the beneficiaries and stakeholders in defining local problems, identifying solutions and implementing them ensures that the resulting programmes are more effective and sustainable. Participatory methods aim to create ownership and commitment among the involved parties.Once the projects are identified from needs situational assessments, the LA should consider the priority projects to be undertaken, and to do this, they must subject those needs/priorities to further review. This introduces the 3rd stage of the project cycle, project appraisal stage. VLIR (July 2002): Within the VLIR programme framework, problems, needs and interests of possible stakeholders are analysed and ideas for projects and other actions are identified and formulated in broad terms. This involves a study of the project context to obtain an idea of the relevance, the feasibility and sustainability of the proposal. A comparison of this information with the funding criteria will allow an assessment of the funding chances. The EU Project Cycle Management model takes PROGRAMMING as an initial phase of the process.In the training manual prepared by Lucian CIOLAN (2007) it is indicated that during the Programming phase, the situation at national and sectoral level is analyzed to identify problems, constraints and opportunities which co-operation could address. This involves a review of socio-economic indicators, and of national and donor priorities. The purpose is to identify the main objectives and sectoral priorities for co-operation, and thus to provide a relevant and feasible programming frame-work within which projects can be identified and prepared. According to EC manual the main question asked at project identification phase is: â€Å"Is the project concept relevant to priority local needs and consistent with EC policy priorities? The manual further describes the purpose of the identification stage as: †¢ identify project ideas that are consistent with partner and EC development priorities; †¢ assess the relevance and likely feasibility of these project ideas; †¢ under the ‘Programme approach’, prepare a Financing Proposal or an Identification Fiche for individual projects, and †¢ prepare a financing decision for a Programme of projects, or determine the scope of further work required during the formulation stage for individual projects. NB: Each project ‘general objective’ should be derived from an appropriate objective statement in the Country Strategy Paper and National Indicative Planning or from a relevant sector policy or programme objective.During the identification phase the key assessments required to help ensure the relevance and feasibility of a project idea are: (i) assessment of policy and programming f ramework; (ii) stakeholder analysis, including institutional capacity assessment; (iii) problem analysis, including scoping of crosscutting issues (e. g. gender, governance, environment); (iv) assessment of other ongoing and planned initiatives, and assessment of lessons learned; (v) preliminary objectives and strategy analysis; (vi) preliminary assessment of resource and cost parameters; (vii) preliminary assessment of project management, coordination and financing arrangements; and (viii) preliminary assessment of economic/financial, environmental, technical and social sustainability issues.The key documents required by the EC at the identification stage of the cycle are therefore: †¢ Terms of reference for any EC funded prefeasibility studies; †¢ The Identification Fiche, including as appropriate draft terms of reference for a feasibility/design study; or †¢ A Financing Proposal for a programme/package of projects (e. g Action Programme together with Project Fiches ). EC Manual (March 2002):During the Programming phase, the situation at national and sectoral level is analyzed to identify problems, constraints and opportunities which co-operation could address. This involves a review of socio-economic indicators, and of national and donor priorities.The purpose is to identify the main objectives and sectoral priorities for co-operation, and thus to provide a relevant and feasible programming frame-work within which projects can be identified and prepared. For each of these priori-ties, strategies that take account of the lessons of past experience will be formulated. During the Identification phase, and within the framework established by the Country Strategy Paper, the stress is on analysis of relevance of project ideas, which includes an analysis of the stakeholders and of the likely target groups and beneficiaries (who they are: women and men from different socio-economic groups; assessment of their potentials, etc. and of the situation, inc luding an analysis of the problems they face, and the identification of options to address these problems. Sectoral, thematic or â€Å"pre-feasibility† studies may be carried out (including consultations with stakeholders) to help identify, select or investigate specific ideas, and to define what further studies may be needed to formulate a project or action. The outcome is a decision on whether or not the option(s) developed should be further studied in detail. Overall responsibility for Identification is with EuropeAid who initiates missions, studies and related preparatory work (including consultations with others donors and potential co-financing) in order to define the activities (projects, programmes, sectoral support, etc. ) to be financed.A priority list is established indicating which projects should be appraised immediately for a rapid start of implementation, in the following year and so on. 4. Case Studies: Case Study 1: Project Identification Based Countries Stra tegy: African Development Bank Group (August 2008): Project linkages with country strategy and objectives The Tanzania mainland’s National Strategy for Growth and Reduction of Poverty, known by its Kiswahili acronym, ‘MKUKUTA’ covers the period 2005-2010. It identifies three clusters of broad outcomes: i) economic growth and poverty reduction; ii) improvement of the quality of live and social wellbeing; and iii) governance and accountability.Goal 3 of Cluster (ii) addresses increased access to clean, affordable and safe water, sanitation, decent shelter and a safe and sustainable environment. Zanzibar’s Strategy for Growth and Reduction of Poverty (MKUZA) has been developed as a response to similar development needs. Zanzibar Development Vision 2020 provides the over-arching framework to reduce poverty. The Zanzibar Poverty Reduction Plan (ZPRP 2007-2010), Cluster 2, Social Services and Well Being, includes amongst others goals for i) increased access to c lean, safe and affordable water and ii) improved sanitation and sustainable environment. The Joint Assistance Strategy for Tanzania (JAST) is a compact between Government and Development Partners (DPs) for managing development co-operation.It came into force in 2006. The efforts to harmonise aid management systems on the mainland with those on Zanzibar are at an advanced stage. Case Study 2: Project Identification Based on the Local Problems: UNDP (2006): Lare (a community in Kenya-Africa) is a dry area with no permanent rivers. It receives an average of 700 millimeters of rainfall a year but this varies widely from one year to another. It is also unevenly distributed among the seasons. Farmers in Lare have identifies four major constraints to agricultural production, with scarcity of water as a major one. Before 1998, about 70 percent of all households in the area experienced shortages of water.In addition, not only was there insufficient water, but it was also of poor quality and caused a high incidence of water born diseases. In 1999, a project involving nine collaborating institutions was initiated to address rainwater harvesting practices and water treatment along with other technologies required by the farmers. The two case studies discussed above represent different factors for project identification. In case of Case 1 project consideration was given to the linkage of the project to the overall country strategy. This is taken as the main justification for the identification of a given project as a priority need of the country. In Case 2 project the local situation of the community was taken as the means for the project identification.Depending on the country’s strategy alone sometimes may lead to wrong conclusion. The country strategy may be outdated such that may lack to capture the changes that have occurred since the time of its formulation. The reality on the ground particularly the conditions in the target community may not warrant the feasi bility of the project and can lead to the failure of implementation. On the other hand many NGOs in developing country are focusing on target community needs in the identification of projects without recognition of the country strategy. This again can lead to the question of sustainability of the implemented projects due to lack of acceptance of the endeavors by the local and national governments.Therefore, the identification stage of PCM needs to

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Title of work- Medea Country/Culture- Greek Literary Period- Classical Type of literature (genre)- Drama/Tragedy Author- Euripedes Authorial information- Euripedes lived from ca. 485 to ca. 406 B.C. making him younger thank Aeschylus and Sophocles, and making him the last of the great writers of tragedy in the golden age of Athens. His emphasis on human emotions and the psychology of individuals has proven more widely popular than philosophical beliefs shown in his older contemporary works. Medea, first produced in 431 B.C., features strong dramatic situations and is focused on the heroine Medea. Medea’s attitude of feminine pride and is a contradiction of tradition. Author’s unique style- Euripedes was a revolutionary during his time, portraying women in a light never before seen in literature. He preferred to dignify women and show men as the villains. Euripedes also used the factor of the women’s role to show the weakness in humans and their believe systems. He would use the common people as characters rather then heroes, as shown in most epics. Euripedes preferred situations that showed characters torn between conflicting desires. For instance in Medea, the plot to kill Medea’s two children attracts mixed feelings. Her great love for her sons causes her to question, which is greater, revenge or love. The violent obsessions prevail though, bringing the death of her sons and her acquiring revenge upon her husband. Setting- Medea was based in 5th century B.C. Greece during an age when women were seen as inferior to men. Yet Medea is portrayed as the heroine and the as being more clever then the two male characters, Creon and Jason. The story of Medea takes place in Corinth, in front on Medea’s house. Though many events do take place in other regions of the city, we only obtain knowledge of them through hearsay. Euripedes used this tool in theaters for the audience to visualize the ... Free Essays on Euripedes Free Essays on Euripedes Title of work- Medea Country/Culture- Greek Literary Period- Classical Type of literature (genre)- Drama/Tragedy Author- Euripedes Authorial information- Euripedes lived from ca. 485 to ca. 406 B.C. making him younger thank Aeschylus and Sophocles, and making him the last of the great writers of tragedy in the golden age of Athens. His emphasis on human emotions and the psychology of individuals has proven more widely popular than philosophical beliefs shown in his older contemporary works. Medea, first produced in 431 B.C., features strong dramatic situations and is focused on the heroine Medea. Medea’s attitude of feminine pride and is a contradiction of tradition. Author’s unique style- Euripedes was a revolutionary during his time, portraying women in a light never before seen in literature. He preferred to dignify women and show men as the villains. Euripedes also used the factor of the women’s role to show the weakness in humans and their believe systems. He would use the common people as characters rather then heroes, as shown in most epics. Euripedes preferred situations that showed characters torn between conflicting desires. For instance in Medea, the plot to kill Medea’s two children attracts mixed feelings. Her great love for her sons causes her to question, which is greater, revenge or love. The violent obsessions prevail though, bringing the death of her sons and her acquiring revenge upon her husband. Setting- Medea was based in 5th century B.C. Greece during an age when women were seen as inferior to men. Yet Medea is portrayed as the heroine and the as being more clever then the two male characters, Creon and Jason. The story of Medea takes place in Corinth, in front on Medea’s house. Though many events do take place in other regions of the city, we only obtain knowledge of them through hearsay. Euripedes used this tool in theaters for the audience to visualize the ...

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Statement of Purpose for PhD in Supply Chain Management - Essay Example These activities include buying product parts from the suppliers, assembling those parts for the manufacturing of the product, and selling the manufactured parts to the customers. For every supply chain process to be efficient, there are some key steps, which the management of a company must take. These steps include plan, develop, create, deliver, and return. Planning is the step which initiates the supply chain process. In this step, a proper strategy is developed by the management in order to make the product or service meet the needs and demands of the customers. Next step is to develop the product. This step includes some important activities such as identifying the reliable and efficient suppliers, planning the method for shipping, product delivery planning, and making payments. Make is the third stage in the supply chain process. This step includes manufacturing, testing, packaging, and scheduling activities. All key issues related to the product manufacturing and packaging are managed at this step. The fourth step in the supply chain process includes delivery of the manufactured product to the targeted customers. At this step, orders are taken from th e customers and the requested products and services are delivered to the customers by the company. Return is the last step included in the supply chain process. In this process, customers deliver the defective products back to the company either for replacement or for refund of money. I am fully aware of all issues related to these steps, and my skills and innovative nature motivate me to do something new in the field of supply chain management. One of the reasons for why am I applying for the doctorate program being offered by the Dublin Institute of Technology is the level of motivation which I have for obtaining doctorate degree in Supply Chain Management. It has been one of my desires since I started my university life to get a

Maximizing Assessment Practice through Domains, Technology, and Assignment

Maximizing Assessment Practice through Domains, Technology, and Partnerships - Assignment Example From this paper it is clear that the domain also includes the non-verbal communication skills. The language skills developed by children help them express themselves as well as understand other people as they interact with them. In the assessment of the social skills of a learner, the teacher studies how the children view themselves in relation to others. In this assessment, the teacher studies how the child relates to their peers and adults in their environment. This may involve how well they form friendships, behave and fair on as part of a team, the development of their individuality and how they act in response to the feelings of other people. This study discusses that the way children relate to others is a reflection of how they view themselves. As children develop a healthy self-esteem, they develop meaningful social relationships with others. As a teacher, it is necessary to determine how well a learner can do things for themselves. It breeds a form of independence that is nec essary for the development of a child. This involves testing some basic skills such as using the toilet, eating, how well the child can clean themselves among others. Children learn some level of independence if they are left to do some basic things by themselves. This independence is important for the children as they grow towards adulthood. This is a domain of learning that is related to how well a child can coordinate their body parts to do something meaningful. This involves crawling, walking and running.

Background Of Japanese Food Culture

Background Of Japanese Food Culture The growing, rearing and processing of foodstuffs seems to have held a special fascination since the nineteenth century. Food and beverage industry has really growth and moving positively if compare to the preceding years, which is from the number of restaurant that opens day by day. There is a vast variety of restaurants with the different types of cuisine in Malaysia that representing different country and culture by offers an exciting array of food outlets, from fast food to fine dining and everything in between. Local food alone offers Malay, Cantonese, Szechuan, Indian and Nyonya cuisine while international food covers the gamut from Japanese to Middle-Eastern, Italian and American. Today, more people are excited to experiment and explore each restaurant that just opened. Moreover, due to the lifestyle and trends, more people are eating out rather than cook at home. For instance: Recently, more and more Japanese restaurants have been opened around Malaysia. Every restaurant trie s to bring up a new concept and originality to their brand. As the time goes by, people are more selective nowadays. They would like to choose a good quality food, with a good portion, with a good branding, and willing to pay with a reasonable price. There are some students are willing to pay high price for one meal because they want to try a new restaurant or a new cuisine with a good quality of the food. Thus, all restaurants have to try their best to meet the customers expectations. Besides that, they also have to recognize every aspect of their business has an impact on customer service because involve face to face customer contact and the supply in food has growing day by day. Each restaurant has to boost them self to improving customer service that involves making a commitment to learning what our customers needs and wants are, and developing action plans that implement customer friendly processes. The writer finds this issue interesting because nowadays people often ask the simple question like Where are we going to eat? I love Japanese foods especially sushi. Where can I get a delicious sushi with ideal price, good service and good place to hang out? When people decide to choose a Japanese restaurant, there are some factors that influence their decision making, such as customers emotion, satisfaction and brand loyalty. It is very important to know customers behavior in order to build a long term relationship. Therefore, the writer has chosen the title An assessment of Sushi Zanmai Malaysia popularity among university college students. There are three different concepts of Japanese restaurant that owe by SuperSushi Sdn Bhd Company which are: 1st Concept: Sushi Zanmai that began since in April, 1997, the genuine conveyer-sushi restaurant. There are several outlets of Sushi Zanmai which are in Sunway Pyramid, The Gardens, One Utama and Low-Yat. 2nd Concept: Sushi Zen that began since in September, 2007, a casual kiosk-style Japanese restaurant. 3rd Concept: Pasta Zanmai that began since in December, 2007, a Japanese Casual Pasta Restaurant. Within this short period, this company has developed the restaurant very fast, from one concept into another concept. The purpose of this research is: To identify factors that influence people selecting Sushi Zanmai as a sushi restaurant To identify current trends of Japanese food To recommend measures that could help to improve current condition PART 1: LITERATURE AND REVIEW Food Culture in Malaysia Malaysia has a combined population of over 18 million people. Because of its central location, between the Indian Ocean and the South China Sea. Malaysia has traditionally been a meeting point for traders and travelers from both the East and West, it also has produced a most diverse culinary melting pot. As a result, Malaysia has a multicultural and multiracial population consisting of three main group which are Malays, Chinese, Indians and numerous indigenous peoples. With such a varying ethnic composition, it is no surprise that a great diversity of religions is prevalent throughout Malaysia. In Malaysia, eating out is really a gastronomic adventure. A blend of cultural and ethnic histories which make up Malaysias diverse population is reflected in the broad range of influences and flavours found in Malaysian cuisine. And each state in Malaysia has something to offer in terms of culinary delights. For instance: Penang, the famous in hawker stall haven, where all the most delicious food requires that only costs as little as RM 3.50 per dish, such as Penang Char Kway Teow, Fried Oyster, Laksa, etc. Mallaca is also home to Baba Nyonya food, which served in quaint cafes in historical shop houses. Or in Kuala Lumpur, the most diverse offering of foods from all over the world, such as Chinese cuisine, Indian cuisine, Japanese cuisine, Thailand cuisine, Vietnamese cuisine, European cuisine, Arabian cuisine, etc. With mixed origins, there are certain ingredients common to many dishes in Malaysia. Multiple varieties of rice and noodles, which are from local or imported from Thailand, Japan or India, are often used as a base. The Malays include a lot of seafood in their diet, like fish, squids, prawns and crabs that used to show up in Malay dishes. And most of Malaysian dishes use fish sauce or fish paste because fish live is around the shores of Malaysias islands. Fresh herbs and roots are commonly used to cook Malays food. Indian and Thai curry spices with regional varieties are often used to create rich and spicy curry dishes. A dried spice is also form an important component of Malays cooking. Moreover, in a city of Malaysia which is Malacca was one of the great trading centers of the spice in the fifteen century. And Coconut is another favorite ingredient which is also common found in countless dishes. For instance: Santan(the coconut milk), to make creamy curries. It is to add savory swee tness of the dishes and to cool the fire of hotter spices. Today, rice is the staple for almost half the worlds population, particularly in parts of China, India, Indonesia, Japan and Southeast Asia. According to historians, they believe that is was first domesticated in the area covering the foothills of Eastern Himalayas (Northeastern India), and stretching through Burma, Thailand, Laos, Vietnam, and Southern China. From here, it spread in all directions and human cultivation created numerous varieties of rice. According to the International Rice Research Institute (IRRI), based in Philippines, there are 120.000 varieties of rice worldwide. Over the centuries, there are three main types of rice developed in Asia, depends on the content of the grain which is: Amylase means an enzyme that breaks starch down into sugar Figure 1. Rice has divided into three (3) which are long grain, medium grain and short grained varieties. In this case, different populations, consumer different varieties of rice. Foods through the day in Malaysia are three meals a day and rice is almost always included, even at breakfast. For instance, Nasi Lemak. A typical meal consists of rice served with soup, curries, and a few vegetable stir-fries and also eaten fruit for dessert. A typical of Malay lunch and dinner was all dishes are placed in the center of the table to be shared by all the diners and usually the Malay food is often eaten with the hands. There are similar eating pattern within Japanese and Malaysia, which the main staple is rice and it is eaten with almost every meal. The meal features is quite same, such as the tastes of sweet, sour, spicy, bitter and salty. Like Chinese style wheat noodles served in meat stock known as Ramen have become extremely popular over the last century and Malaysian like to consume noodles. Follow by seafood, as Japan is surrounded by sea as same as Malaysias islands. Therefore, When Japanese cuisine comes to Malaysia, the food itself easily accepted by Malaysian. Background of Japanese Food Culture The rice-centered food culture of Japan evolution follows the introduction of wet rice cultivation from Asia more than 2000 years ago. The cultivation and consumption of rice has always played a central role in Japanese food culture. The tradition of Japanese is usually rice served with seasonal vegetables; fish and other marine products reached a highly sophisticated form in the Edo period (1600-1868) and remains the vibrant core of native Japanese cuisine. In the century and a half since Japan reopened to the West, Japan has developed an incredibly rich and varied food culture which includes not only native Japanese cuisine but also many foreign dishes. Some adapted to Japanese tastes and some imported more or less unchanged. In the 6th century, introduction of Buddhism to Japan became the official religion of the country and from that moment any consumption of meat and fish were prohibited. The first recorded decision prohibiting the eating of cattle, horses, dogs, monkeys and chicken was issued by Emperor Temmu in A.D.675. Laws and emperor eliminate the eating of almost all flesh of animals and fowl because based on Buddhism are prohibiting to killing. In the 15th century, many of the foods and food ingredients eaten by Japanese nowadays, for instance: miso, tofu or soy sauce. In the 16th century, the combination of Spanish and Portuguese frying technique with Chinese method for cooking vegetables in oil led to the development of tempura, the popular Japanese dish in which seafood and many types of vegetables with deep fried method. In the early 19th century, the development in Edo, the introduction of sushi has started. Todays, most of people are familiar with that dishes. It made from vinegar rice top or combined with raw fish and shellfish. And during that time, sushi was sold from stalls as a snack food, and that stalls were become the starter of todays sushi restaurants. In the mid 19th century, many of new cooking and eating customs were introduced where the most important being eating the meat. Consider of Japanese dish, Sukiyaki that consist of beef, vegetables, tofu and other ingredients cook at the table in a soup stock of soy sauce, sweet sake and sugar was first served in Western style restaurants. Another dish that popular during this period is Tonkatsu, means a deep fried bread pork cutlets. In the early 20th century, using Indian curry powder, Japanese curry rice (kareraisu) became very popular dish which consisted vegetables, meat or seafood with a thick curry sauce and served with rice. In generally at sushi restaurants, costumers will sit at the counter and call out their order item to a sushi chef. Or sit at Conyever belt where the customers can grab small plates in front of you, or call a special order if you do not see what you want on the belt. Or customers can sit on tatami mats. And as like Chinese, Japanese also ate with chopsticks to transfer the food. The rice bowl is not held as closely to the mouth. Soups are consumed directly from the bowl and the only dish eaten with a spoon is an unsweetened egg custard which known as chawanmushi. There are several ways to describes the differ of Japan cuisine from other cuisine, First, portion of the dish are small because it is to capture the diners attention with the freshness, natural flavor, the beauty of each dish, the atmosphere and the whole meal. Second, the food for a meal is served at once, so diners receive their own portions on individual plates and bowls instead of serving family style from large bowls in the middle of table. Third, Japanese use less oil which to emphasize the light and natural flavor of the food. And now, development of Japanese restaurant that opened more and more in Malaysia. It can be cause of the trends between among the Malaysia. There is similarity between Malaysia cuisine and Japanese cuisine that makes Malaysia is easier to accept. Other reason is Malaysian are quite open minded with those culture. Food affecting consumers towards selection of food There are numerous factors that affect consumers towards selection of food, whether it is made by individuals or other parties. Food choices are influenced by many interacting factors which are income, culture, the concern about health, values, religion or even genetic. Many operational models have been developed to describe these influences that including The Lifestyle Model of dietary habits (Pelto, 1981), which attempts to explain how these factors interact to result in specific food behaviors. Social-Economic-Political System Food Production and Distribution System Lifestyle Factors Figure 2: Factors that influence food habits (Source: G.H.Pelto, 1981,Anhtropological contributions to nutrition education research,Journal of Nutrition Education,13(suppl.),S4 Copyright 1994. Societal Factors: Food Production and Distribution System is responsible for the availability of foods which differs from region to region and country to country. Food availability influences and in turn is influenced by the socio-economic and political systems. These serve to control the production and distribution of food in culture. Government policy may also be involved with the purchasing power of consumers through programs such as the oversight of food quality through safety standards, nutrition labeling requirements and other production programs (JoslingRitson, 1986) Lifestyle Factors: Income (limits what foods can be purchased)  ® Occupation (influences food habits in several ways, for instance: the location of the job also influence meal patterns)  ® Education (the status and self-realization phase of food use are usually, through not always dependent on higher levels of education)  ® Nutrition Knowledge (may or may not translate into knowledge based behavior, and greater influence over what someone eats than what the person knows about nutrition)  ® Ethnic identity (a distant heritage that has been modified or lost over the generations through acculturation)  ® Rural-Urban (place of residence may affect which foods people eat)  ® Religious Beliefs (depends on what religion, may have a great impact on food habits or may have no influence at all)  ® Health (specific foods are often credited with health promoting qualities, such as ginseng in Asia)  ® Physiological (age,gender,body image, and state of health) All of influence lifestyle factors are affects food habits. 1.4 Factors affecting popularity of Japanese food towards university college student The marketing mix is the set of marketing tools which often summarized as the four Ps that the firm uses to achieve its objectives in target markets (McCarthy, 2001). And most marketing professionals would say that the right marketing mix is the one that maximizes customers satisfaction and results in the highest sales or market share. Figure 3: Marketing Mix Product It is defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or a want. Step one; this product emerges will come from an analysis of its strengths, weaknesses, opportunity and threats. There are two classification of product: Tangible product  ® Goods Intangible product  ® Services For a restaurant, the goods are food and beverage outlets offered and the service is the customer service. Consequently, it is logically to include services within the definition of the product. (David Jobber) Step two; is a detailed analysis of the target market to assess the nature of the opportunity, what is its size and potential? How strong is the competition and how is it likely to evolve in the future? Step three; is research into the needs of prospective customers, what is it that customers actually want? According to Hamel and Prahalad, 1991, today, this goes beyond merely asking customers, what are the customer looking for, but creatively seeking to discover needs that customers cannot articulate because the customers are unaware of the possibilities offered by new technologies and the changing environment. Figure 4: Three Restaurant Product People will always seek a restaurant that offering excellent food, especially when the restaurant have a good service, value and ambiance. People satisfy their needs and wants with products. Thus, the product is the main thing for a company because without products there is nothing to market or sell. And when a customer decides to buy a product, the customer will look for certain characteristics. The customer will want to know how many different products that offered by restaurant, which one provides a more interesting savings and what is included in the product. Product must have the power to leave a good impression and interest so the customer will not hesitate to visit the restaurant for the second time. Price It is defined as what the product or service costs to the customer or the amount that customers are willing to pay for a product and service. In order hand, price is the only element in the marketing mix that produces revenue. And setting a price for a product is very important. Price has a very strong impact on sales volume and market share; empirical studies (reviewed in Tellis, 1988; and Sethuraman and Tellis, 1991) have shown that, for most products, price elasticity is substantially higher than advertising elasticity. The company will need to set a price that the customer can afford and willing to pay and at the same it will help the company to achieve a good level of profits. When a customer asks about the price of a product, the customer also interested in knowing is there any discounts or special promotions. Therefore, no matter how good the product, how creative the promotion or how efficient the place or distribution, unless price covers costs the company will make a loss. (David Jobber, 2004) For instance, if the price is expensive, regular students will not be able to afford it and will think to have their meals in other restaurant. Nowadays, customers are concern about the price of their food and tend to compare the price to another restaurant. The customer will evaluate whether the value of the product is worth the amount that the customer are paying, because customers are always strongly influenced by price. Price often fulfills two functions simultaneously: it reflects the sacrifice that the buyer must make in order to acquire the product or service involved and it also acts as a signal of the quality of the product (Monroe, 1990) Another consideration is where pricing have the relationship between price and perceived quality, because many people use price as an indicator of quality. According to David Jobber, the more value a product gives compared to that of the competition, the higher the price that can be charged. Price should accurately key to the value to the customer. The sacrifices that made by the customer is in order to experience the benefits of a product, thus from the restaurant itself have to give the best for the customer. Place It is defined as place or distribution as a set of interdependent organizations involved in the process of making a product available for use or consumption by customers. Or the company activities that make the product available to target customers. The dimensions of place are channels, assortment, location, inventory and transport. (Borden, 1984) For instance: Location, where customer can obtain the product so distribution channels are the key to this area. And in fact, many restaurant companies believe that location has become the most important factor to success. Warnaby and Dominic, 2004 highlight the advantages of shopping in town centers. Thus, the company will need to find ways to bring the products to customers and make the product easy to access to the customers. For instance: Convenience that is also important issue in food outlet patronage which the time and speed service is required, in order to satisfied the customers need and want. Place or distribution considerations play a major role in influencing customer motives. In the marketing of consumer goods, the role is to ensure that the product is available to the consumer when and where it is needed and in sufficient variety and quantity. Promotion It is defined as the activities that communicate the merits of the products and persuade target customers to buy or use the products. Company need to plan promotional activities properly in order to create awareness of potential customers. It is where advertising and communications are used to encourage customers uptake of the product or service. Promotion has several types of tools which are: Advertising, Sales promotion (discounts, coupons), Publicity, Word of Mouth, Personal Selling, Merchandising, Sponsorship and etc. The main reason why promotion is so important is to communicate with individuals, groups or organizations. Through promotion, the message like information about products or services can be communicated to existing and potential customers. Promotions can strengthen brand positioning. A 1985 study by Frankel and Co. and Perception Research Services found that, following exposure to adverts featuring promotions for a brand, consumers opinion of the brand( issues like quality, value and caring about customers ) improved by over 8 percentage compared to those exposed to only brand sell adverts. In other words, it must have the right facilities and services (product) and make them easily accessible to guests (place) with the proper amount of promotion and the right price. (David Abbey, 2003) Japanese food-Korean food (http://web.li.gatech.edu/~rdrury/500/writing/f2_07/benihana/compasean.htm) Japanese and Korean foods are popular and are made of similar ingredients. However, the foods have their own taste, recipe and way of eating. Even though Korean food and Japanese food seems to be similar, both of them have their specialties. Japanese food and Korean food seems to be similar because they use same ingredient. For example, both of them use onions, green onions, red peppers, raw fish, and rice. Koreans and Japanese enjoy eating raw sliced fish, which are sushi and sashimi. Sushis ingredients are boiled rice, and raw sliced fish and sashimis ingredient is just as raw sliced fish. In addition, Korean and Japanese rice is the same. However, Korean and Japanese food is not totally same. Koreans tend to make food spicier and saltier than Japanese food. The price of Japanese food is higher than that Korean food. When people eat a meal at a Japanese restaurant, they should pay lots of money for their meal. For example, the basic foods like rice, sashimi, and some sea food cost thirty-five dollars per person. However, Korean basic foods, rice, main stew, and lots of side dishes cost just ten dollars per person. Japanese fresh seafood has high valuable, so most people prefer going to a Japanese restaurant like Benihana. Nevertheless, it is expensive. Every person has his/her own appetite, someone want to eat Japanese food and the other want to eat Korean food. Both foods may seem to be similar, because they are made of almost same ingredients. However, each of them has their own recipe, taste, and style of eating. Even though Japanese food is expensive, people like to eat Japanese food. The Five Ws The 5 Whys is a simple problem-solving technique that helps users to get to the root of the problem quickly.

Computers in Education :: Teaching Education Essays

Computers in Education The computer has influenced education in a very positive way. There are now an estimated ten million computers in schools around the country. Computers equally benefit both the teacher and students. The computer allows for faster, neater, and more creative assignments. Tools such as the Internet, Excel, Word, and Access allow students to easier research and prepare papers. Computers are very helpful to teachers. Many teachers can take advantage of the computers in their classroom or at home by entering grades and allowing the computer to compute them. Entering the grades can be very simple and fast. Allowing the computer to compute the grades saves time from manually computing them. The teacher can also set up attendance on the computer. This is a quick and effective way to see who has missed class, or has been tardy. All this only requires the right type of software, and very little time. Educational software can also help a teacher out. If a student is having trouble with a particular Math, English or Science strategy, a teacher can setup the program to help teach the student. This is helpful because the teacher can continue teaching the rest of the class, but also know that the other child is being helped. The computer allows for a new creative way of teaching, one that can keep the students interested. Many students today rely on the computer for homework assignments. This can range from typing a paper to finding a book on the Internet. Many homework assignments for high school and college students must be typed. Some assignments may also require charts or tables. The computer can suggest different phrases or words to make the paper sound better, use spell check, and allow the document to be saved. This also helps a teacher because the papers are much neater, making them easier to read. It is very beneficial to the student because information can be found and processed a lot faster. If a student is trying to find a book, just typing in a few words can locate the book much faster then looking through a card catalog. These are little things that save the student and teacher time. With all the time that is saved, the more learning can take place.

Is presented in the 1997 film Essay

Hale is upset because he knows that John is innocent and he feels guilty because he was involved and doesn’t want to see an innocent man hang also he realises hoe precious life is and doesn’t want John to give it away: â€Å"Life is god’s greatest gift† Parris and Danforth are annoyed with John because if he had confessed to witch craft it would have justified all the other hangings but they understand that when they hang John they will be ruined and exposed as corrupt that is why it is slightly ironic when Danforth says â€Å"Whoever weeps for these weeps for corruption† The ending of the play is very dramatic using Elizabeth as the last person to speak saying the line â€Å"he have his goodness now god forbid I take it from him† this is telling us that she realises that he is a good man. Also seeing Elizabeth’s reactions and emotions it guides the audience and shows them how they should react themselves. During the Conclusion of the film adaptation the director shows lots of close ups of John and Elizabeth to show emotion which would have been expressed on the stage, this is affective because it shows you exactly how you should be feeling and why it is so emotional to John and Elizabeth. Also the music helps set the scene using dramatic music when John is deciding whether to sign or not an happier music when he decides to hang if the music was not their it would be difficult for the crowd to understand that the hanging is a good event rather than a sad event. The comments in â€Å"echoes down the corridor† are significant because they explain what John Proctor has hung for because when he says: â€Å"Show honours now show a stony heart and sink them with it† It explains that he â€Å"sunk† the court and broke theocracy in Salem. Miller persuades you that John Proctor didn’t die in vain. Also Miller is trying to put the point across that falsely accusing people of something they haven’t done has grave consequences’ this has links to himself and McCarthyism. In the play the ending scene is finished with Elizabeth because it would be difficult to show a real hanging on a stage without actually hurting some one and also leaving it their it’s a lot more dramatic showing the hanging through Elizabeth’s eyes. Were as in the film you see John Proctor hang this looses a lot of the drama in the ending scenes but it gives you a much more clear ending. Even though the endings are similar the play creates a lot more suspense ending on Elizabeth’s words rather than the actual hanging of John Proctor. In conclusion, Miller’s message is that McCarthyism was wrong and has portrayed the message through â€Å"The Crucible† maybe linking himself to the character of John Proctor. His message is portrayed extremely well using suspense and drama to get his points across. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Analysis of Surf Excel Essay Example

Analysis of Surf Excel Essay Example Analysis of Surf Excel Essay Analysis of Surf Excel Essay Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean, with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent Brand on TV. The Advertisement Message:- The advertisement features a brother and sister duo walking home from school,when the little girl falls into a puddle of mud. Crying, she looks to her brother for help. Her brother gets an idea and starts â€Å"beating up† the puddle of mud, demanding anapology. After a time and a lot of mud on his uniform, he stands up and says, â€Å"Sorrybola. † The narrator then removes all apprehensions of dirt and stains and says,â€Å"Daag Acche Hain. † Execution Styles:- The advertising mantra, AIDA, is strictly adhered to. This is one of the reasons for its success. By showing a little boy and girl, the advertisement draws the attention of the viewers. When the little girl falls into the puddle and starts to cry, it creates interest in the minds of the viewers. When the tagline is spouted, it builds, in the viewers, a desire to know more. This desire often leads to action. Although there is no obvious targeting, it is done so through indirect means. Most mothers are concerned when their children come home in dirty and messy clothes. Creativity:- The advertisement does what seldom others to cater to the emotions and sentiments of the viewers and succeeds with it. Not only do the children lower your guard to the advertisement but the story too warms the heart of the viewers. The advertisement generates a sense of bonding. Viewers without siblings too, canrelate to the advertisement and the action of the little boy. The advertisement also includes certain warmth that reflects itself in the viewers. Relevance of the Product with the Advertisement:- This advertisement not only sends out the message that Surf Excel will help you wash them out but that also there is no need to fear of stains. Although the advertisement does not centre on the Product or Brand, still both are remembered. The Product and Brand are introduced to its viewers in a very sub consciously manner so that it enters their minds without any jarring highlights on the Product or Brand. This advertisement also does what the majority do not. It focuses on the people rather than the Product. The sentiments, actions and emotions of the people are highlighted and showcased throughout this advertisement. Overall Appeal:- This Advertisement of Surf Excel is universally loved by the viewers. This is so because it does a lot of things right. It makes use of children appeal to get the advertisement message across. The Product is kept discreetly tucked away and does not over power the commercial. Although Surf Excel is a premium Brand the advertisement caters to all the income grades and all classes of people. The Brand image created through this advertisement is phenomenal. The advertisement leaves people with a warm feeling. This feeling also transfers to the Product and Brand. Thus the advertisement can definitely be called an advertisement success.

Botticelli and His Portrayal of Women essays

Botticelli and His Portrayal of Women essays Botticelli is one of the most famous artists during the Italian Renaissance. He was very well know for the portrayal of the female figure and his ability to incorporate femininity as a symbol of life itself and/or nature illustrated by the changes of seasons. Botticelli most famous figure was that of Venus, the goddess of love. She was incorporated into two of his most famous works, The Birth of Venus and Primavera. Most of Botticellis women had that typical hourglass figure to them . During the time period in which these works were created, women with the physical characteristics of Venus were considered to be the ideal feminine figure. These women were considered to be ideal because during this era, flesh was a symbol of health, wealth, and stability (Sandro ..., 1). Women of this built were obviously healthy because this showed that they ate well and were thus financially secure. Thin women on the other hand were viewed as being poor and thus underfed and unhealthy due to lack of funds and hard labor. Also, men viewed Venus (especially her wide hips) to be the perfect figure, because they saw that type of figure to be designed especially for the purposes of child bearing (Turner 151). Venus, the goddess of love, is illustrated in Sandro Botticellis The Birth of Venus, as the ultimate glorification of the female figure, because this painting depicts the beginning of all beginnings, which is the birth of the goddess of love herself. It depicts this image because she is drawn as a pure person, not knowing much about what is happening. Botticelli does not show any signs of disrespect towards women. In fact in this painting, even though the goddess is nude, he depicts her in such a fashion that shows she has self-confidence and lack of embarrassment. The arm that covers her breasts and the log hair covering the genitals is how she is preventing herself from being exp ...

Attitudes to students misbehavior Essay Example | Topics and Well Written Essays - 1250 words

Attitudes to students misbehavior - Essay Example The report would investigate the students’ increasing behavioral problems through literature review and interviews of parents, teachers, pre-service teachers and non teaching friends. The interviewees broadly comprised of a father (P), a high school teacher (HT), two pre-service teachers (PT1 & PT2) and two non teaching friends (NF1 & NF2). The interviews were conducted under neutral environment where they were asked to respond on two questions: 1) Why students misbehave in classroom and outside of classroom and 2) what can teachers and school do to address students’ misbehaviour? The questions generated wide ranging themes encompassing parenting, home life, class management, discipline, boredom in classroom, lack of understanding across cross cultural segment of students etc. ADHD, learning disability etc were also issues that were raised. The report would be evaluating the findings of the interviews and efforts would be made to analyze the same with inputs from the literature reviews. The report would be adhering to the wider implications of students-teachers relationship and the teaching tools that could be used to address students’ behavioral pro blems. Parenting and home life have emerged as one of the major factors for the misbehavior of the students. All the six interviewees have reiterated that parents have little control over their children and bad parenting allows the children to misbehave with impunity inside and outside the school. As P says ‘Parents make less clear boundaries about what kids are allowed to do and what not allowed to do.

Decision Making Paper Essay Example | Topics and Well Written Essays - 1500 words

Decision Making Paper - Essay Example As people age, their roles in life become diverse and more choices and decisions have to be made in the light of day-to-day endeavors and pursuits. It is in this regard that this paper is written to present a significant decision-making scenario recently undertaken at Exxon Mobile Security in my capacity as Shift Sergeant for the Security Department. The steps involved in the decision making process would be assessed in terms of its applicability to the scenario at hand. The decision, per se, would be critiqued in terms of its strengths and weaknesses. Other factors, such as the participation of supervisors, co-workers, and/or employees in the decision-making process would be assessed. Finally, an evaluation of any dissonance that possibly emerged from the decision making process would also be identified. Different studies present varying models of a typical decision-making process depending on their perspectives. Some models follow eight steps, others five. For purposes of making intuitive choices, I structurally follow six steps in decision making. The six steps of this natural, intuitive decision-making process, according to Ethics Resource Center (2009) are: â€Å"Step 1: Define the problem; Step 2: Identify available alternative solutions to the problem; Step 3: Evaluate the identified alternatives; Step 4: Make the decision; Step 5: Implement the Decision; and Step 6: Evaluate the decision†. Initially, I was faced with a situation where one of my subordinates, a security personnel, who was scheduled for regular work on a 10:00 PM to 6:00 AM slot, requested for a change in schedule due to emergency reasons. His wife called in early at 8:00 AM and informed the appropriate channels that the security personnel had to undergo immediate surgery for appendectomy. Therefore, he would be on emergency leave for five days. I was immediately informed of the situation and